How Jay Robins from Benchmark Mortgage Captured 2 deals with Mortgage Coach and the Marketing Machine
The best part about new software is seeing the creativity that explodes as our members start using it in ways that we hadn't yet imagined. Jay Robins recently sent us an email highlighting his success in using the New Marketing machine to leave that invaluable first impression. I've taken a screen shot of the email to show you an innovative way that Jay is using the Marketing Machine Core Services Overview presentation as a link in his email.
Here's Jay's email:
Hello Vivian,
Sorry it took me a while to get back to you.
"I went to a conference in Las Vegas in Dec. 2006. I hadn't used the software yet. On the way back from Las Vegas to Florida, I met a guy who after speaking to him for a few minutes, was interested in seeing my presentation. When I got back to my office, I began working with the Mortgage Coach Software and the new marketing machine. The loan didn't make sense for him. However, he was so impressed by my Mortgage Coach presentation that he referred me to his brother who had started working with someone else at the time. Long story short, I made 1.5% in ysp on a $380,000 loan. Since then my airplane friend has sent me 2 more loans. My Mortgage Coach presentation was the reason I got to the brother. Keep up the great work!"
Have a great day!
E. Jay Robins
Below is his email and the red highlights how he has included a link in his email:
In addition to highlighting this link in his email, he also has a link on the front page of his Website:
Both links open a PDF of his Core Services presentation created with the Mortgage Coach Marketing Machine:
I appreciate the level of thinking and resourcefulness that Jay has shown in applying the tools provided with the Marketing Machine and integrating them into his marketing to enhance his brand and separate himself from the average loan officer. Great job Jay!!!
