Enhancements to the Core Services Brochure

We don't ever plan on standing still.  In fact we deliberately designed the Marketing Machine to allow us to constantly evolve and respond to member feedback.  Today we release several enhancements that will help please more of the people all of the time.

The enhancements span the spectrum from text copy ch anges to text alignment options.  We've made some more room for your logo and improved how the Title Text takes up its area.  And finally, we've added resource links to help you in implementing the brochure in a best-practices manner.

BETTER LOGO PLACEMENT

Realizing that some logos are long and some are not, we now give you the option of moving your contact info into the colored box and creating more room for your logo.  So if your logo looks a little squished, like this:

Then we've included an option for you to make some more room:

So that now, when you update or preview, your contact info and logo look like this:

ALIGNMENT OF BROCHURE TITLE

Some of you seem to lean a little to the left and others of you are more in the center, justified that is.  There are two camps on how to have the title of the brochure appear in alignment to the colored box, so, we decided that you should decide.

So, depending on what you choose here:

You will get either, Center Justified, like this:

Or you will get Left Aligned, like this:

CHANGES TO THE BROCHURE COPY

We've made some minor, but important changes to the brochure's copy.  Our word-smiths sharpened their pencils and figured out an even better way for you to present yourself to your clients.  Special thanks to several users (Ron Navarreta, Don Moore, Chuck Yates and a few others) for their great feedback.  Most of you won't notice any changes, but these eagle eye editors didn't let anything get past their scrutiny!

The only change we made that is very noticeable is we change the Periodic Mortgage Review to RateWatch Report.  The RateWatch name is a registered trademark by Mortgage Coach, and we felt it more strongly communicates the service.

ADDITION OF RESOURCES BOX

We added a resources box at the bottom of the form filling step to help you in review resources to help market the core services.

RESOURCES Here are links to resources to assist you in using the brochure to market the core services How to Print the Tri-Fold Brochure so it Works How to get up and running with the Core Services (a blog post by Dave Savage) Mortgage Planner's Glossary Becoming a Mortgage Coach Mortgage Planner (slides) Becoming a Mortgage Coach Mortgage Planner (audio)